Amsterdam Fashion style 2012

Dennis Diem’s asphalt jungle
Written by Linett Kamps
Dennis Diem was another designer to present his fall / winter 2012 collection on the last night of Amsterdam fashion week (AIFW). Diem surprised everyone with his show and was therefore the perfect clincher.


The collection he showed is called The Asphalt Jungle which refers to the film from 1950 with Marilyn Monroe. Diem has always been interested in film-noir and this turned out to be the inspiration for his latest collection.


Fitting with the theme, he used almost only black and white colors in his collection. Dennis Diem is known for handcraft and corsets, so it wasn’t that surprising that we also this time saw corsets and silhouettes with small waists and wide shoulders – such as the perfect hourglass measurements from Marilyn Monroe. We also saw lots of geometric shapes.




On the other hand the collection was very feminine. A part of the collection was inspired by the orchid flower. So we also saw exotic colors, long dresses and flower skirts.


Diem wanted to emphasize the charisma of women, and he has done this in an unusual but amazing way. And then we haven’t even talked about the shoes yet! These were super high and handcrafted in feel. The shoes that had heals, because there were also some without, were as a beak of a toucan. This gave a sort of darkly exotic feeling to the collection.
Overall it was not the most wearable collection of the week, but arguably the most beautiful and creative one!
Read More : http://www.fashionising.com/runway/b--dennis-diem-aw-12-18578.html#pg2

CQ hits Amsterdam Fashion Week with Supertrash..!!

While the brand might not be a household name in the UK, in the Netherlands a Supertrash fashion show is a huge event, an excuse for a massive party, and one of the highlights of Amsterdam Fashion Week.
So I was very excited to be invited to join Supertrash at the show last weekend.

Designer Olcay Gulsen is a bit of a celeb in her homeland, and her label specialises in glam daywear, party dresses, separates and some really great jackets. It's all wearable, affordable stuff thats sold for around €50 - €200 per piece. But don't let the high street priced fool you - the show was all about glamorous spectacle!



Amsterdam's Passenger Terminal (usually used for cruise ship berthing) was transformed into a catwalk for the night, and the nautical theme was key when it came to the setting. Sitting along the front row were girls in white Supertrash tuxedos with sailor hats - a closer look revealed that each hat held the name of the person for whom that seat was reserved; I now have my 'Gemma' hat safely stashed at home for the next fancy dress party I attend!

Backstage, models were busy being transformed into 1970s Studio 54 goddesses with long wavy hair (courtesy of a table stacked with hair extensions).



...and killer heels with mirrored platforms, made exclusively for the show by Supertrash. Given the height of these babies, it's a wonder nobody fell over - we only got one slight stumble!

The collection was at its best when it was a louche, sexy take on the 70s, with lurex backless maxis, a Missoni-inspired chevron print and Bianca Jagger-esque tuxedos the main attractions.

The knitwear was also a success, with some great intarsia midi dresses and slouchy grey knits. Jewel-toned leather skirts with zips, a touch of snakeskin and heavy wool winter separates (capes, coats, skirts) were other highlights

My favourite piece had to be the chevron maxi with v-back, which I feel perfectly represents what I learned about the brand on my trip to Amsterdam. Where Gulson succeeds is in her ability to stop before taking a look too far. The dress is bright, but the shape is simple, and it's this restraint that works so well. With a name like Supertrash, I was expecting lots of gold hardwear, bling and embellishment, but actually, the label is far more subtle than that, and this is no doubt the reason it's so successful